Magazine


20 April 2018

iDeal World Tour – Tokyo

During the month of April, iDeal Of Sweden has been out on a World Tour. Excitingly, we’ve visited 30 cities in 12 different...

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13 April, 2018

Hailee Lautenbach X iDeal Of Sweden – The Launch Party

This collection is the second design collaboration for iDeal Of Sweden, and more can be expected later this year. The new new collab...

29 March, 2018

Get to know – Sapphiroula Pelecas

This week we want to highlight the Brisbane based influencer and model Sapphiroula Pelecas, also known as The Blonde Republic. With a gorgeous...

23 March, 2018

INTRODUCING: SPRING SUMMER 2018

iDeal Of Sweden’s brand-new collection is designed and developed from this year’s Spring and Summer season trends. The collection is inspired by international...

7 March, 2018

International Women’s Day

Every year on March 8, International Women’s Day takes place with the purpose to highlight women around the world. Women’s Day reminds us...

28 February, 2018

Trendspotting: Denim

Cases – iDeal Of Sweden, Coat – Acne, Dress – Hollister, Pants – H&M, Jacket, Acne, Skirt 1 – Self-Portrait, Skirt 2 –...

23 February, 2018

IDEAL OF SWEDEN ATTENDS MOBILE WORLD CONGRESS 2018

For the second year in a row iDeal Of Sweden are partnering up with Brightstar at the Mobile World Congress, MWC, in Barcelona....

12 February, 2018

LAST MINUTE GIFT GUIDE FOR VALENTINE’S DAY

The most romantic day of the year – Valentine’s Day – is rapidly approaching. A day that is loved by many, but also...

7 February, 2018

THREE WAYS TO STYLE YOUR KINGA COLLECTION

At the end of this January, iDeal Of Sweden released a new collection together with the German influencer Kinga. The collection consists of...

2 February, 2018

GET TO KNOW – ELIO HERES

Elio Heres is the amazingly cool influencer based in his favorite place on earth: Amsterdam. With his unique, colorful sense of style, he...

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