New season. New styles. New stories.

Express your essence and tell your story

with the Autumn Winter ‘21 collection.

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Start telling your story with the new Autumn Winter ‘21 collection.

Going into the colder season, we are more aware of our surroundings than ever. With constant and demanding changes in the world, we are yearning for the timelessness of the stories created by everyday life – and by ourselves. In light of this, our Autumn Winter ‘21 collection introduces #IDEALSTORIES – stories inspired by self-expression, individuality, and a longing for timeless statement pieces that stay reliable, every day. As always, we want to focus on fashionable mobile accessories designed to express everyone’s inner essence. We believe that within each person, there is a unique story waiting to be told.

This season’s mobile cases and fashion accessories are all about high-impact designs that stand out. Shake things up with vibrant colour combinations and powerful patterns to give each look a captivating focal point. Our latest accessories aim to exude personality and character. Let yourself be inspired by luxuriou marble patterns in hues of ruby, olive, and dark golds, or go bold and fearless with iconic leopard prints that never go out of style. Whichever way you choose to go, our designs will always support your self-expression.

IDEAL OF SWEDEN has always been synonymous with avant-garde, sophisticated phone cases reflecting major global fashion trends. We continue to take inspiration from fashion trends around the world as we add to our selection of premium quality bags and accessories. As with our phone cases, our bags are designed to be as customisable and wearable as possible, while always displaying our signature fashionable designs and textures. We made sure for this collection to include bags that cater to all aspects of everyday life. You’ll find everything from laptop bags that take inspiration from Scandinavian minimalism to chic shoulder bags in provocative leopard prints and croco textures.