Happy International Women's Day

Today marks International Women’s Day and we’re taking this opportunity to celebrate with Bianca Ingrosso, Monica Geuze and Betty Taube-Günter. nnAt iDeal Of Sweden, 7% of our employees are women, and we are proud to also support female entrepreneurship abroad with our social initiative Hand in Hand. nnTogether with our ambassadors Bianca, Monica and Betty from the Satin Collection, we’ve talked about strength and empowerment, as well as how they have taken the leap to pursue their dreams as female entrepreneurs.

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I love seeing women achieve their goals and supporting one another. Power to me is having fun on the way to get what you want in life.  For instance, my mummy is the woman I admire the most! She works hard and enjoys life, I see her laughing and eating good food, she really inspires me.  As an entrepreneur, I have to be my own boss and I'm still a kid at heart, so at times it can be difficult. But I'm extremely grateful to be doing what I love the most.

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When I was a child I dreamed of becoming a teacher and helping people reach their goals. But becoming a mum has to be my biggest pride and glory. I already admire my little girl so much, she really inspires me and makes me feel empowered. Working for myself is a lot of responsibility but I am really passionate about what I do, so I wouldn't have it any other way. 

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My family and friends remind me that I am brave and I am proud of that. People generally just say I'm just 'cute' but I am so much more too! I am powerful, tough and strong. Not a lot of people know that I am a professional plane pilot and a car-racer. I'm such a daredevil and love cars and planes. I've not always been this confident though, it's a long process sometimes but now I know how to embrace who I am.

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